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Published on January 16th, 2011 | by Ruth

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SXSW Preview: So Many Bands, So Little Time!

We’re look­ing for­ward to so many events this year- now that CES has kicked off our events sea­son, we’ve got cov­er­age of many more to come. One of the biggest and best is SXSW, or South by South­west, run­ning this year from March 11th to the 20th of 2011. We hope to be bring­ing you plen­ty of up­dates from the show it­self, which fea­tures names like Fe­li­cia Day and the founder of 4chan as speak­ers, along with hun­dreds of films, in­ter­est­ing pan­els and lec­tures on top­ics like how games are re­plac­ing text­books and man­ners in the age of so­cial me­dia.

One of the ar­eas we’re most look­ing for­ward to is the mu­sic though- over 350 bands have so far been an­nounced, cov­er­ing ev­ery genre of mu­sic. We don’t stand a chance of mak­ing it to ev­ery show or lis­ten­ing to ev­ery band- un­like the folks at Op­er­a­tion Ev­ery Band who are slow­ly but sure­ly do­ing their best. But here are a few high­lights that we can’t wait to check out, in no par­tic­u­lar or­der. And yes, we’re fans of plen­ty of bands from the 80′s and 90′s who will be putting in ap­pear­ances, but this list is for new­er and more ob­scure bands to get some pub­lic­i­ty. Sor­ry The Re­fresh­ments, The Ban­gles, Bran Van 3000, and, er, Han­son.

The Antlers - Yes, their al­bum “Hos­pice” was great- so good that NPR list­ed it as their fa­vorite of ear­ly 2010. But we hear great things about these Brookyln guys live.

Beats An­tique - Lo­cal band we love to hear. Lit­tle ra­dio love, but they are start­ing to get some com­mer­cial at­ten­tion. Clas­si­cal­ly trained, this is world elec­tron­i­ca at it’s best.

Ca­siokids - Nor­we­gian elec­tro-pop. Yeah, their names are un­pro­nounce­able, and the com­par­isons to Rokysopp are a lit­tle mis­lead­ing. But this band puts out some amaz­ing mu­sic, in­clud­ing one of our fa­vorite dance tracks of last year.

Dessa - Mid­west / Min­neapo­lis rep­re­sents. Spo­ken word from this mem­ber of the Doomtree Col­lec­tive, who caught our at­ten­tion ear­ly last year with the al­bum “A Bad­ly Bro­ken Code”. Check out this video from her sin­gle “Match­es to Pa­per Dolls” if you need con­vinc­ing.

Fos­ter the Peo­ple - Lis­ten to their sin­gle “Pumped Up Kicks”, avail­able on the linked page, and tell us you don’t think they’ll put on a great show. New, up­com­ing, you’ll hear them soon if you haven’t al­ready.

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About the Author

The ampersand tattoo on her shoulder goes a long way towards explaining Ruth's outlook on life: there's always an "and." With TrulyNet, Ruth enjoys working on social media and writing... and editing... and... Ruth went to the University of Oregon, where she studied music, dance and cognitive psychology (and sleeping very little). While there, she designed classes and taught arts enrichment to talented and gifted grade-school students. After graduation, Ruth spent several years as a Market Analyst at a large law firm in New York. Feeling the pull back to the west coast, Ruth moved to San Francisco and worked for Stanford for a year before deciding to focus on her passion for the arts. Ruth spends more time on Facebook that she cares to admit. When not attached to the computer, working for TrulyNet, or dancing, Ruth rock climbs, knits, swims, obsessively plays Boggle, plays games, plays tennis, cooks, sips beer, wine and whiskey, and travels seeking adventure.



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