Arts 152_d

Published on June 27th, 2006 | by Greg


Noka: World’s Most Expensive

Yesterday, we started our "week of chocolate" off with a look at "Chocolove" bars- a pretty basic, inexpensive, high quality set which featured single-origin chocolates. Today, we turn our attention to a company that has taken the luxury of chocolates to a whole new level.

Let's say you are Lex Luthor (in honor of today's Superman release)- you don't want quantity, you want quality. And there's something to be said for a consumable status symbol- Noka chocolates are only available in Hawaii through their online store or at Neiman Marcus, and cost $3 to $4 for a piece. Which doesn't seem so bad until you realize that a Noka "piece" is ridiculously delicate and thumbnail-sized.

Which seems too small, until you taste them- and instead of being overwhelmed by sugars or preservatives or fillers you instead taste a surprisingly primal chocolate. The box talks about chocolate like wine- "vintage collection", cleansing your palate. And we didn't buy it, until a blind tasting had their chocolates beating out most everything else we tried- dark berries in the Ecuador sample, an intense and quite pleasant smokiness in the ones from Trinidad.

These are a far cry from comfort food- concentrated, aromatic even. While we cannot recommend Noka as an easy impulse buy, they are a perfect gift for the chocolate lover or even wine/food lover. Indulge, if you can afford it.

About the Author

Greg dreamed up the idea for the Truly Network while living in Hawaii, which began with a single site called TrulyObscure. In 2010, when advertisers and readers were requesting coverage beyond the scope of that site, TrulyNet was launched, reaching a broader audience over a variety of niche sites. Formerly the head technology correspondent for the Des Moines Register at age 16, he has since lived and worked in five states and two countries, helping a list of organizations and companies that includes the United States Census Bureau, TripAdvisor, Events Photo Group, Berlitz, and Computer Geeks. He also served as the Content Strategy Manager for HearPlanet, a multi-platform app that has reached over a million users and has been featured in the New York Times, Hemispheres Magazine, National Geographic Adventure, Fox Business News, PC Magazine, and even Apple’s own iPhone ads. Greg has written as a restaurant critic and feature journalist for a number of national and international publications, including City Weekend Magazine, Red Egg Magazine, the Newton Daily News, Capital Change Magazine, and an arm of China Daily, Beijing Weekend. In addition, he has served as a consulting editor for the Foreign Language Press of Beijing, as well as a writer and editor for the George Washington University Hatchet, the school newspaper of his alma mater. Originally from Iowa, Greg is currently living in the West Village of Manhattan.

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