all gimme_the_loot

Published on March 15th, 2012 | by Greg


SXSW 2012: A Universe of Film And Music

We’ve been post­ing so­cial me­dia up­dates from Austin, Texas, where the South by South­west Fes­ti­val con­tin­ues. There’s been a bit of ev­ery­thing this year, as we’ve en­joyed amaz­ing free shows and fan­tas­tic food, and crowds that are full of in­ter­est­ing peo­ple. Our cov­er­age will con­tin­ue af­ter the show, once we’ve had a chance to pro­cess some of the SXSW In­ter­ac­tive ses­sions.

In the mean­time, though, we want­ed to share the lat­est news on Film, which just an­nounced the 2012 Award Win­ners. And we al­so want­ed to fol­low up our cov­er­age of mu­sic from last year and our wrap-up with a short pre­view of what’s to come this year.

SXSW Film kicked off with Cab­in in the Woods, the up­com­ing film from Joss Whe­don and has con­tin­ued through hun­dreds of fea­ture films and an­i­mat­ed and live ac­tion shorts. In fact, ac­cord­ing to the lat­est press re­lease, the 2012 SXSW Film Fes­ti­val host­ed a to­tal of 132 fea­tures, con­sist­ing of 74 world pre­mieres, 17 North Amer­i­can pre­mieres and 11 U.S. Pre­mieres, with 58 films from first-time di­rec­tors. 138 shorts al­so screened, and there were a record num­ber of over­all sub­mis­sions- over 5,300- a sev­en per­cent in­crease over 2011!

The 2012 SXSW Film Fes­ti­val Award Win­ners in­clud­ed Be­ware of Mr. Bak­er (Ju­ry Award for Doc Fea­ture),Gimme The Loot (Ju­ry / Nar­ra­tive Fea­ture), as well as three Per­for­mance Awards: Jamie Chung for Eden, Besed­ka John­son for Star­let, and Nico Stone for Boost­er. Au­di­ence Awards went to Bay of All Saints and Eden. And we were hap­py to see Bat­tles take their mu­sic video for “My Ma­chines” to an award.

There are many oth­er awards as well, for ev­ery­thing from Ex­cel­lence in Poster De­sign (win­ner: Man & Gun), and even Ti­tle De­sign (win­ner: Les Bleus de Ramville). There are even sev­en oth­er awards for shorts in dif­fer­ent cat­e­gories! The com­plete list can be found on­line, and con­grat­u­la­tions to all of the win­ners!

Fi­nal­ly, this year’s mu­sic line­up is im­mense. A few that you should def­i­nite­ly check out are:

  • The Shins - Free river­side show!
  • Di­nosaur Jr. - Af­ter near­ly 30 years, they still rock.
  • No­rah Jones - She’s al­ways amaz­ing live.
  • Fiona Ap­ple - Again, a great voice, and a come­back in the mak­ing.
  • Al­aba­ma Shakes - Three shows mean three chances to catch this soul group.
  • Mag­net­ic Fields - You can’t help but love the com­bi­na­tion of cel­lo, ukulele, acous­tic pi­ano and gui­tar, har­mo­ni­um, and odd­ball synths and toy in­stru­ments.
  • Mi­ike Snow - Huge hits from their de­but al­bum, and a soon-to-be-re­leased fol­low up that we hear is sol­id.
  • Emi­ly Wells - You might not know her, but you should- vo­cal loops, clas­si­cal skills, and se­ri­ous beats.


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About the Author

Greg dreamed up the idea for the Truly Network while living in Hawaii, which began with a single site called TrulyObscure. In 2010, when advertisers and readers were requesting coverage beyond the scope of that site, TrulyNet was launched, reaching a broader audience over a variety of niche sites. Formerly the head technology correspondent for the Des Moines Register at age 16, he has since lived and worked in five states and two countries, helping a list of organizations and companies that includes the United States Census Bureau, TripAdvisor, Events Photo Group, Berlitz, and Computer Geeks. He also served as the Content Strategy Manager for HearPlanet, a multi-platform app that has reached over a million users and has been featured in the New York Times, Hemispheres Magazine, National Geographic Adventure, Fox Business News, PC Magazine, and even Apple’s own iPhone ads. Greg has written as a restaurant critic and feature journalist for a number of national and international publications, including City Weekend Magazine, Red Egg Magazine, the Newton Daily News, Capital Change Magazine, and an arm of China Daily, Beijing Weekend. In addition, he has served as a consulting editor for the Foreign Language Press of Beijing, as well as a writer and editor for the George Washington University Hatchet, the school newspaper of his alma mater. Originally from Iowa, Greg is currently living in the West Village of Manhattan.

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